12/13/10

Site Review: Coffee.org

Last week I was asked to review Coffee.org. My first thought was someone got lucky being able to nab a one word URL specific to both a general product and niche. Site links included for me to check them out included Gift Baskets, K-Cups, Office Coffee, and Coffee Pods.

Checking the "Gift Baskets" link, I noticed the site used a subdirectory with the name including a space. Visually for readers it's a nice touch, most web admin don't include spaces in their URL multi word named directories. Looking back however to the past, it was typical 'not' to use spaces in names. In the future versions of HTML and other internet languages/protocols I wonder if the these directories will need to be renamed, as well if the site's pages were created using relational assignment of pages to directories.

Graphically the site's pleasing to the eye. Color use is appropriate for both normal and color-blind individuals. Images used for buttons don't waste bandwidth with additional 'mouse-over' imagery.

One thing that stands out is the use of internal store banner placement on the left. They're about the best I've seen of any merchant, they highlight areas of interest to consumers without distracting from the page entirely with 'busyness'.

Overall a great site that both the administrator and content writer behind should be proud of. I give it 5 out of 5 points.

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